Knowledgebase: Reports
Why does the same email address show up in my 'opens' report more than once?
Posted by Elite Answers Support on 23 November 2006 12:45 AM

Emails are tracked using a sophisticated hidden tracking beacon embedded in each message.

Every time your email is opened (and the pictures downloaded) the tracking beacon will be triggered and an open will be recorded.

It is normal to see the same email address appear in your 'opens report' more than once because that means they opened your email multiple times.

Please note that some email software caches (which means 'saves locally') the tracking beacon so only the first 'open' will be recorded.

Where do I go to see my opens reports?

  1. From the left navigation menu, go to Reports and select Email Analytics.
  2. At the bottom of the page under the title "Email Analytics", select Campaign Name.
  3. On top of the page, there will be five options, select your desired report (Total Opens, Unique Opens and Not Opened) from the Opens drop down menu.

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